For this project I was assigned team leader and our task was to sell ad space from the perspective of a big brand. Our brand was Hulu and we pitched Hulu's ad space to Go Puff's social media director William Warren Jr. I came up with the Big Idea and conducted secondary research to find Hulu's demographic and found that Hulu's base and Go Puff's had a lot of overlap. Then we pitched how Hulu's ad space is underutilized and a great tool to use to help gain Go Puff new clients. Our team won the pitch against our other classmates.